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National Repository of Grey Literature

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Political image: marketing tool or personal conviction? Petrák, Jiří ; Perottino, Michel (advisor) ; Brunclík, Miloš (referee) Fashion as a phenomenon was always connected with the human society. In this work I answer the role of men's fashion in politics within the cultural context in the Czech Republic. In this part I use the theory of representation from Hanna Pitkin, concretely the part about symbolic representation. It also uses theories from political marketing. My own research was done through the interviews with politicians from investigated political parties. This paper offers an answer which role plays the fashion in politics and how it is connected with the ideological background of the individual politician. Key words Men's fashion, political representation, political marketing. Detailed record

The Question of Men's Fashion in Political Representation within European Context Petrák, Jiří ; Květina, Jan (advisor) ; Hesová, Zora (referee) Fashion as a phenomenon was always connected with the human society. In this work I answer the question of men's fashion in politics within the European cultural context. By comparing two time periods (inter-war period and current from the year of 2009) I am showing how the sight on the fashion in politics was changed and why. In this part I use the theory of representation from Hanna Pitkin, concretely the part about symbolic representation. To explain the change of social values between the two periods I use the modernization theory from Ronald Inglehart and Wayne E. Baker. This paper offers an answer which role plays the fashion in politics and how it is connected with the ideological background of the individual. Key words Men's fashion, political representation, Inglehart, Pitkin, ideology. Detailed record

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